THE Duracell Automotive LICENCE


Duracell Automotive – Get started!


Banner has been producing and marketing Duracell car and commercial vehicle batteries with equally great endeavour and success since 2013. Now, the company can report the prolongation of the licensing agreement with the world-renowned Duracell Automotive battery brand. 


Leonding, 06.09.2022. The Duracell Automotive range “made by Banner” has been a success story for almost a decade. And as Andreas Bawart, the Banner Group’s Commercial CEO, sums up, “Thanks to the combination of the world's best-known battery brand with the famous Duracell bunny as an advertising medium and our know-how as a leading quality manufacturerof starter and electrical system power supply batteries, this premium programme has enabled us to open up additional markets and target groups for Banner. Our customer promise for Duracell is, “Long Life – Performance – Power” and applies just as appositely to Banner.”


Photo: Commercial CEO Andreas Bawart

Duracell Automotive

Successful cooperation since 2013

To date, Banner has been able to supply Duracell batteries to customers in over 45 countries, who are mostly active in the automotive component and battery wholesale and retail trades. The focus of sales is on continental Europe, with a share of around 80%, while the Middle Eastern and African regions contribute some 20% of sales. Andreas Bawart, “Our target for the next few years is to further expand Duracell sales with a focus on Europe, where we still see major potential for the brand.” Moreover, the extension of the licence agreement with Duracell Automotive provides further proof that Banner is valued worldwide as a reliable partner offering top quality products.


Photo: Duracell batteries with maximum power for starting and electrical systems

Photo 1: Duracell batteries with maximum power for starting and electrical systems
Photo 2: Commercial CEO Andreas Bawart


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Photo credits: © Banner, reprints free of charge. A specimen copy is requested.

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