Banner starts the new year with a strong order situation
Major orders with a total volume of EUR 195 million secure capacity utilization through 2028
The Banner Group is starting the new year with strong momentum: even before Christmas, two long-term major contracts were concluded with renowned customers from Europe and North America. With a total volume of EUR 195 million, these contracts underline the company’s competitiveness, quality and reliability – despite a challenging market environment.
Staffordshire, 12.01.2026. At the beginning of the year, Banner is recording an exceptionally positive order situation. Two newly concluded three-year contracts have further deepened cooperation with long-standing partners from the automotive industry. The orders secure the utilization of production capacities for the years 2026 to 2028 and strengthen Banner’s position as a reliable provider of battery solutions for various powertrain concepts.
“Especially at the start of the year, orders of this magnitude are a strong signal – both internally for our employees and externally to the market,” explains Werner Töpfl, CEO of Banner GmbH. “They show that our strategy and our consistent focus on quality are the right ones.”
Major order from a German automotive manufacturer worth over EUR 120 million
A three-year contract with a leading German automotive manufacturer is a key component of the new order situation. The total contract volume amounts to EUR 120 million. The agreement covers the supply of batteries for start-stop applications, plug-in hybrid vehicles and electric vehicles. Deliveries will be made both for series production and for the original spare parts business. With this new contract, the companies continue their long-standing and successful partnership.
“The fact that an international automotive manufacturer is once again placing its trust in us for several powertrain technologies over such a long period confirms our technological expertise and our high delivery reliability,” emphasizes Franz Märzinger, Head of Sales and Marketing.
North America contract worth EUR 75 million with a focus on the aftermarket
Another three-year contract strengthens the presence of the Banner Group in North America. The agreement has a total volume of EUR 75 million and applies to the years 2026 to 2028. Batteries will be supplied for vehicles with start-stop systems as well as for conventional internal combustion engine vehicles. The focus is on supplying the aftermarket in North America, particularly in Canada. Here, too, the customer is relying on the continuation of the long-standing cooperation.
“The North American aftermarket places high demands on quality, logistics and availability. The fact that we were able to win this contract shows that we are perceived as a reliable partner even under demanding conditions,” says Franz Märzinger.
Quality and reliability as key success factors
The successful conclusion of the contracts is primarily based on the high quality of the products and smoothly functioning logistics. Equally decisive are reliability in cooperation and long-term partnerships with customers. Especially in a volatile market environment, these qualities form the basis for sustainable and successful business relationships.
Success despite challenging framework conditions
The new orders were secured despite considerable economic challenges. In North America, unfavorable exchange rate developments are putting pressure on business. At the same time, the situation in the European automotive original equipment sector remains tense. In addition, high labor and energy costs as well as increasing regulatory requirements at the production site in Austria pose further challenges.
“That we were able to prevail under these conditions with two long-term major contracts confirms our strategic direction and the performance of our team,” says Werner Töpfl proudly.
Stable start and positive outlook
Thanks to the secured order situation, Banner is starting the new year in a stable and confident position. The long-term contracts provide planning security, strengthen the location and form a solid basis for further growth in a transforming automotive market.
Image caption:
Fig. 1: Banner company, location Leonding
Fig. 2: Mag. Werner Töpfl (CEO)
Fig. 3: Franz Märzinger, MBA (Head of Sales and Marketing / Member of the Board)
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